Google reportedly planning retail stores in India as part of Pixel push

Google reportedly planning retail stores in India as part of Pixel push

According to a report, Google India is planning to open more brick-and-mortar stores in the country to expand their offline sales and business growth. Google is encouraged to open retail stores in India as the brand has received some positive response when they opened a dozen of pop-up stores across different malls in the country. As an example, he pointed out that the pop-up store in his mall included a dark room so that consumers could see for themselves how well the Pixel 2 camera takes pictures in locations with low-lights.

A local news report claims that Google has hired a former senior Apple executive to lead its retail charge in India.

India is the world's second largest smartphone market, second only to China. Google opened some physical stores in India back in 2013 through a partnership with Spice Group. Other devices to make their way could be Chromecast streaming devices, Pixel laptops and Google's Daydream View VR headset. The tech giant is now contemplating opening retail outlets in major cities to push the sales of its smartphones, particularly the Pixel range phones.

Google has tried opening retail stores in the past as well, but it did go well. It hasn't been selling all that well in India mainly due to the strong presence of Apple, Samsung as well as Chinese players Xiaomi, OnePlus, Oppo and Vivo, all of which sell online as well as offline. The launch did not get the excitement that Google had anticipated however, but hopefully, this time around, we should expect Google's second coming to be a more popular affair.

Offline stores are important for Indian market where flagship phones cost much.

"We had done two stores as part of the pilot and then we could not proceed with the project as they did not meet with our desired objectives", said Dilip Modi, chief executive of Spice Connect.

What is not clear, however, is the exact route the company will take to set these stores up.

Rival Apple too is planning to setup single-branded store in India since mid-2106, but could do so, as it was facing issues with regard to government's clause for retailers to locally source at least 30% of the raw goods sold in such shops.