YouTube's spin on Snapchat-like Stories is called 'Reels'

YouTube's spin on Snapchat-like Stories is called 'Reels'

YouTube will experiment with a beta version of Reels with a limited number of users before "expanding to more creators", added Livne. Most significant divergence from the other stories features is that the Reels would not be disappearing after some set time or after twenty-four hours. They'll be separate from a creator's traditional YouTube videos, because the whole idea of Reels is to give people a way to share quick content without having to make a full-on video. Instead, it appears in a brand-new tab on a creator's channel. "YouTube is the latest to hop on the 'stories" bandwagon but the new feature is a variation of current stories format and has lately unveiled a new feature for creators, dubbed as 'reels'.

Reels appears to act more as an add-on feature to a creator's main channel, similar to the social-media-style features in the Community tab that YouTube launched past year for select creators. Under this feature, creators can record a few videos of up to 30 seconds each. You can apply filters, write text, attach stickers, and links to other videos. Creators can also turn to the Community tab to tease subscribers about an upcoming video so that they might build additional excitement for their offerings. "We learned that you want the flexibility to create multiple Reels and have them not expire, so we'll give you those options", notes the blog post.

YouTube has shared a video of how Reels looks like. Currently, Reels is being tested in a small group of the creators and the company hasn't revealed any date for its final roll out. In addition to announcing Reels, YouTube has also expanded Community to creators with over 10,000 subscribers.

YouTube is always touted as being about the community. Fans can now see Community posts in their home feeds, even if they aren't subscribed to the creator's channel. We've also optimized our notifications so that your fans are eligible to receive them, but they won't necessarily get a new notification for every new Community post.