Apple is Bringing More Parental Controls To The iPhone

Apple is Bringing More Parental Controls To The iPhone

Two of Apple's major investors have written an open letter calling on the tech giant to do more to tackle iPhone addiction amongst young people.

The groups want Apple to create new ways for parents to filter what their children can see and the amount of content they consume. The investors also propose in the letter that Apple have to enhance IOS and apps to make parents and guardians more resources in order to make them protect their children's wellbeing.

California State Teachers Retirement System (CSTRS) and Jana Partners, which between them own $2 billion worth of Apple (AAPL) stock have urged Apple to set an example "about the obligations of technology companies to their youngest customer".

"There is a growing body of evidence that, for at least some of the most frequent young users, this may be having unintentional negative consequences", the investors wrote. This includes shorter attention spans in class, insufficient sleep and being at a higher risk of depression and suicide. As well, USA teenagers spending five hours or more per day on electronic devices are 71 per cent more likely to have a risk factor for suicide than those who spend less than an hour.

"Apple has always looked out for kids, and we work hard to create powerful products that inspire, entertain, and educate children while also helping parents protect them online".

In a statement provided to the Wall Street Journal, a spokesperson for Apple said, "We think deeply about how our products are used and the impact they have on users and the people around them".

It said it had new features in the works to make tools more robust. Effectively anything a child could download or access online can be easily blocked or restricted by a parent. "We take this responsibility very seriously and we are committed to meeting and exceeding our customers expectations, especially when it comes to protecting kids". They can restrict app usage, access to website and movies and more.

The company also noted that it first introduced parental controls in software in 2008 and has expanded it in the interim.