LeBron James, Diddy join criticism of H&M over sweater ad

LeBron James, Diddy join criticism of H&M over sweater ad

Models for Diversity, a British organization that campaigns for more diversity in models, was one of the many groups slamming H&M publicly.

A spokesperson for the Centre for Research-Action on Race Relations said the ad "reinforces racist stereotypes and constitutes a form of racial slur against black people".

The advert has received widespread criticism on social media - including from basketball star LeBron James.

Celebrities, local and global, have vowed to boycott worldwide retain brand H&M, after it posted an advert with a black child model wearing a sweatshirt emblazoned with the words "Coolest Monkey In The Jungle". "10078&utm_campaign=Online%20Tracking%20Link&iradtype=ONLINE_TRACKING_LINK&irmpname=Skimbit%20Ltd.&irmptype=mediapartner&utm_medium=affiliate&utm_source=ir">since removed them. "We sincerely apologize for this image", H&M's media-relations team said in a statement.

H&M apologized Monday for using a black child to model a sweatshirt with a "coolest monkey in the jungle" slogan.

"He wrote: "@hm you got us all wrong!

They featured white children and had captions like "mangrove jungle" and "official survival expert".

Following the news, Canadian singer The Weeknd tweeted that he was "deeply shocked and embarrassed" by the image. Several threatened to boycott the brand.

The item is no longer for sale on the retailer's USA website, but it does seem to be available on the United Kingdom site for $10.83 (£7.99 GBP) - although it's not shown on a model.

Fashion designer Alex Medina, actress Niecy Nash and Karamo Brown of "Queer Eye for Straight Guy" cast were also critical of H&M.