Lidl and Aldi share title of Britain's fastest growing supermarket, data reveals

Lidl and Aldi share title of Britain's fastest growing supermarket, data reveals

Kantar said that, across the grocery retailers, households shrugged off economic worries to spend an average £1,054 over the period.

Consumers are still facing more expensive groceries: "like for like prices rose by 3.7% in the 12 weeks to 31 December, a slight increase on the 3.6% rise reported last month".

Indeed, private-label sales at the supermarkets grew at almost three times the rate of the overall grocery market (6 per cent) as "most retailers made a big play on the quality and value of premium private-label this Christmas, which is crucial as shoppers look to economise not compromise".

Industry data from Kantar Worldpanel showed sales at Tesco rose by 3.1% in the 12 weeks to 31 December, well ahead of "big four" rivals Sainsbury's, Asda and Morrisons at about 2% each.

Kantar also found that overall online supermarket sales enjoyed their biggest ever Christmas, with a 4.9 per cent surge compared to the same period previous year.

"With inflation outpacing income growth, shoppers continued to see more of their spending power absorbed by essential items, including food, leaving less left over for buying Christmas gifts. Alcohol sales grew by 5.1% year on year, with spirits leading the charge: up 7.6% as consumers favoured festive tipples featuring gin and whisky", McKevitt said.

Figures found many shoppers bought close to home and at convenience branches with Christmas Eve falling on Sunday meaning restricted opening hours for the larger supermarkets. Excluding the discounters, sales were up 2.3 per cent. This was particularly helped by a strong online performance which saw the retailer's average shopping basket increase to just over 16 items.

However, Tesco's market share has dropped to 27.5% in the 12 weeks ended December 30, unchanged from the comparable period a year earlier, while Sainsbury's fell to 15.5% from 15.8%, Asda fell to 14.2% from 14.4% and Morrisons fell to 10.2% from 10.4%, Nielsan data showed.

Biggest ever online Christmas, sales up by 4.9%. (WMT), saw its market share decline to 15.3% from 15.5%, with sales up 2.2% in the three months to December 31. Wm.

Asda's sales increased by 2.2%, while Morrisons posted a 2.1% hike in sales, which it has attributed to resisting hiking prices despite surging costs. Sainsbury's share dipped slightly, going from 15.8 per cent to 15.5 per cent.

But separate numbers from the British Retail Consortium (BRC) highlighted the starkly different picture for non-food stores, which saw their worst fall since 2009.

Tesco has been crowned victor of the "golden quarter" after figures revealed it recorded the largest sales growth of the "big four" supermarkets in the run up to Christmas. Online sales grew 5 per cent, resulting in the channel hitting a high of 6.4 per cent share of all grocery sales in the final quarter.