YouTube Gets Stricter with Content Creators

YouTube Gets Stricter with Content Creators

Any channel that has under 1,000 subscribers and under 4,000 hours (or 240,000 minutes) of accumulated watchtime in the past 12 months.

Google posted in a new blog some of the major changes it will be making to YouTube in order for channels to earn money on the platform. No consideration will be paid to the channel having had met the 10,000 lifetime views in the past. Unfortunately, by raising the barrier to entry for its partner program, it will make it harder than ever for hobbyists to make money from their channels without a huge subscriber base. Time will tell what will become of YouTube but it definitely seems that they are more concerned with protecting their own revenue than ensuring content is suitable for all.

But the rules, if they had been in place, wouldn't have stopped a video that generated the most recent backlash - YouTube star Logan Paul's video blog journey into a Japanese forest known for suicides, where he showed a victim and joked about seeing a dead body. Paul has a starring role in the 2016 YouTube Red film The Thinning, a sequel to which had been planned but has now reportedly been put on hold, presumably so the project can be retooled to remove Paul's character if it isn't fated to be scrapped entirely.

"There's no denying 2017 was a hard year, with several issues affecting our community and our advertising partners", YouTube vice president of display, video and analytics Paul Muret said in a blog post.

Renée Yoxon
YouTube Gets Stricter with Content Creators

After the controversy surrounding Logan Paul's inappropriate behavior regarding an apparent suicide, YouTube updated its requirements for content creators to qualify for video monetization. Rather than YouTube removing Paul from their platform they chose to let the actions of one affect the many. That didn't stop him from posting inappropriate material and while he removed the video it had already been seen by six million viewers.

They don't give actual percentages on how many channels are literally being affected by this change. Later, it was confirmed that the deceased person in question committed suicide, which in turn made even more call for YouTube to cut ties with Paul entirely.

So what's next? Well, nothing yet.

So, when will YouTube start enforcing its new policy? "As much as I typically hate their business practice, this one makes sense to me". But, if nothing else, these new changes should create a steadfast resolve to create something different and pioneer into new platforms.