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Mate 10 Pro Fake Review Flap Is Huawei's Latest Stumble

Mate 10 Pro Fake Review Flap Is Huawei's Latest Stumble

If Huawei could flood Best Buy with positive reviews, it might help it with sales at its biggest physical distributor in the US. It turns out that Huawei offered people the chance to become beta testers for its new handset if they left a five-star review on the site.

People started rushing towards the Best Buy website to write a review and so far the company has received over 100 nice reviews of the unreleased phone.

Yesterday a report came out alleging that Huawei solicited fake user reviews of the Mate 10 Pro in its private Facebook group, which has 60,000 members. This is a rather shady process by the company in order to promote USA sales, which have suffered as the company struggles to gain traction in western markets. Here's how to enter: "1) Tell us why you WANT to own the Mate 10 Pro in the review section of our pre-sale Best Buy retail page here". "I have a iPhone X, but I will switch to Huawei m10!" The phone has not even launched yet in the US. They are now working to remove posts that did not indicate they participated in the review program. Despite not being able to get any deal with U.S. carriers, the Mate 10 Pro is up for pre-orders in the US. The Chinese company, which has risen to become the second-biggest smartphone company in the world by sales, designed a killer Android phone that would appeal to the United States market, set up key distribution deals with AT&T and Verizon, and planned a $100 million ad campaign to accompany the launch. Now the media is aware and denouncing this immoral attempt to get fake reviews. Translation: get a free phone.

It's not unusual to ask or encourage people to write a review of your product on a public listing.




"This phone is best!"

"We believe there is confusion around a recent social media post reaching out to recruit new beta testers", a Huawei spokesperson said. The scoring has also been brought down by a handful of one-star reviews that explain this story, however this could upset the balance once Huawei has completed its task of ridding the fake reviews. That fear has led to government pressure that has stopped both AT&T and Verizon from selling Huawei phones directly to consumers. While there are reviews from beta testers with extensive knowledge of the product, they were in no way given monetary benefits for providing their honest opinions of the product.

A followup screenshot showed nine members of the group announced as becoming official participants of the Huawei Mate 10 Pro's "user tests".


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