Science

Apple Music Now Has 38 Mln Subscribers

Apple Music Now Has 38 Mln Subscribers

The Swedish-based service gives users access to millions of songs from all major record labels, including a large selection of South African artists, they can choose to stream the music or download it for later listening if they upgrade their account.

The leading streaming music provider remains Spotify, which has 71 million paid customers for its premium service.




Eddy Cue, Apple's senior vice president of Internet software and services, revealed the updated subscriber count at SXSW. Amazon offers its service to members who already pay for its Prime membership, which includes shipping, video content and other benefits, for US$7.99 per month. Families with up to 6 users can subscribe for $14.99 per month. In Israel, Spotify faces competition from worldwide streaming services such as Apple Music, Deezer, and Tidal, as well as local services offered by Israel-based cellular carriers. Notably, however, Apple doesn't offer an ad-supported free tier. Earlier this month, Spotify announced it is planning to list on the New York Stock Exchange under the ticker SPOT, targeting a $1 billion direct public offering. Cue said Apple has eight million subscribers now in the free trial period, the first time Apple has disclosed the number of trial users.


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