Snapchat Goes Too Far With Rihanna and Chris Brown Ad

Snapchat Goes Too Far With Rihanna and Chris Brown Ad

Snapchat has issued an apology after the backlash they received for an ad poking fun at Rihanna's 2009 domestic abuse altercation with Chris Brown.

The ad promoted an "Impossible Choices" game, and it featured separate pictures of the two singers, asking "Would you rather slap Rihanna" or "Punch Chris Brown".

Brown was convicted of assaulting Rihanna in his vehicle while the former couple was en route to that year's Grammy Awards.

A spokesperson for the platform said in an apology issues to BBC News that the ad violates the app's guidelines and ran "in error".

"We immediately removed the ad last weekend, once we became aware".

"We are sorry that this happened", the social media site has said about the ad.

Meanwhile, the daughter of former presidential candidate Hillary Clinton, Chelsea, called it "awful". Bad that anyone thinks this is appropriate.

The update ain't the only thing that's wack over there, friends.

Other Twitter users have called it "disgusting" and "disrespectful".

He pleaded guilty to assaulting his former girlfriend and was sentenced to 180 days of community service for the attack.

The company did not remark on the particulars of how the ad got approved, or whether it plans to alter the review process to ensure similar ads don't get published again. "Very bad that any company would approve this". We reserve the right to reject or remove any ad in our sole discretion for any reason.

"We also reserve the right to request modifications to any ad, and to require factual substantiation for any claim made in an ad", it says.