Hi-Tech

After Texture Acquisition, Apple's Prepping News Subscription Service

After Texture Acquisition, Apple's Prepping News Subscription Service

Just over a month after Apple acquired digital magazine app Texture, Bloomberg reports that the company is planning to integrate the service into Apple News and launch its own premium news subscription service. These plans are created to help Apple boost its services business to meet revenue goals the company has set for itself over the next few years. Texture, meanwhile, operated more like a "Netflix for magazine publishing", where readers were able to access around 200 magazines for a monthly fee of $9.99. That streaming service was also built through an acquisition: Apple bought Beats Music and the Beats audio device business in 2014 for $3 billion.

Apple already offers subscriptions through Apple News app on a publication-per-publication basis. This time, Apple let roughly 20 people go from Texture, including assistants, software engineers, and managers, according to one of the people familiar with the matter. Then, within the next year, Apple is expected to launch "an upgraded Apple News app with the subscription offering", and some of the revenue generated from the subscriptions will be distributed to the magazine publishers participating in the program. Texture had about 100 staff. Apple notoriously likes to control news about itself, as part of maintaining its public image.

Apple will reportedly share a portion of the revenue from the new service with partner organizations.




Services become increasingly important to Apple's future.

The move has the potential to more than modestly alter the Apple News app, which now focuses nearly exclusively on providing free news to iOS users. Still, it's unclear how Apple News will display magazine content, specifically whether articles will be shown in their PDF-like downloadable forms or forced to adapt to News's web-like scrollable and dynamically reformattable interface.


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