Spotify acquires music licensing firm Loudr

Spotify acquires music licensing firm Loudr

It turns out the Swedish company will soon be stealing one of the most valuable people that helped Apple Music rise.

Carl Chery is the one that managed to strike a collaboration between Apple Music and Chance the Rapper, the Grammy-winning artist.

The music streaming company said its acquisition of Loudr will "contribute to Spotify's continued efforts towards a more transparent and efficient music publishing industry for songwriters and rights holders". In addition, this comes after Spotify revealed that RapCaviar's curator, Tuma Bass, left the company for YouTube last month after three years. Lately, Apple has been shuffling its team quite a bit lately, recently moving Oliver Schusser as the head of Apple Music worldwide.

To give an idea of what to expect, Spotify shared an invite that reads, "Hear what's next for our mobile app".

Founded in 2013 by Beats Music co-founder Ola Sars, ex-Spotify executive Andreas Liffgarden and Beats veteran Joel Brosjö, Soundtrack Your Brand provides brick-and-mortar businesses with a modern solution for playing and curating licensed music in public. It's also being rumored that the company may announce its very first hardware product during the same event next week. Apple Music is now the second in the streaming top, but Spotify is the real ruler.

Carl Chery leaves Apple Music to join Spotify.