Markets

Netflix to invest 85 percent spending on original content

Netflix to invest 85 percent spending on original content

In doing so, they have created a huge number of original programs, and it looks like they have no plans of slowing down.

Netflix is planning to release around 1,000 original shows and movies which will be available on the streaming service by the end of 2018. The company told Reuters that the 33 Netflix films released so far this year have been watched more than 300 million times by more than 80 million account holders worldwide. However, it's still unclear exactly how much will go into Netflix Original films. Netflix already revealed that it would spend $8 billion this year for overall content.

That averages at around 9 million viewers per film. Shrishti Behl has taken the post of director for Netflix originals in India, while former Fox executive Swati Mohan will be responsible for brand marketing in the country. Eight or more of the movies will be in Spanish. He was speaking at the MoffettNathanson's Media & Communications Summit 2018 in NY. "Bright" opened in 12 locations while action-adventure film "Okja", from South Korean director Bong Joon-ho, was shown in about 50.




Netflix may have started out as an online video streaming service that made it very easy for you to stream TV shows and movies from other networks and studios but it has since grown into a veritable original content powerhouse.

"Some subscribers are wiling to absorb materially higher pricing than what they are paying now", Olson said, "We found that a higher percentage of subscribers are willing to pay a higher monthly fee, suggesting Netflix content has improved in such a way that there is increased value to the subscriber base versus two years ago".

Further, Netflix plans on releasing at least 17 Netflix films in languages other than English, which include French, Arabic, Japanese, Hungarian and Russian, such as R-rated French film, Young and attractive.