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Starbucks Racial Slur: Drink Labeled 'Beaner,' Latino Customer Says

Starbucks Racial Slur: Drink Labeled 'Beaner,' Latino Customer Says

With less than two weeks to go before the coffee chain closes stores nationwide to educate its almost 175,000 workers on how not to discriminate against others, Starbucks (SBUX) this week found itself apologizing for doing just that.

Just a month since facing widespread backlash over the wrongful arrest of two black men at a Starbucks café, the company is once again facing allegations of racism after a Latino customer found a racial slur written on his coffee cup at one of the coffee chain's locations.

The store offered Pedro a $50 gift card, which he rejected "because it's like an insult overall".

A Hispanic man only identified as Pedro told NBC Los Angeles that he was trying to get his caffeine fix on Tuesday afternoon - but a Starbucks employee in La Canada, California, labeled him as "beaner" on his coffee cup. "This is not the welcoming experience we aim to provide, and we have reached out to this customer to apologize and make this right". "We asked his forgiveness and we are working to correct this". "This kind of mistake is unacceptable and we will take additional steps to assess what happened here and how our partners can be better", Starbucks said in the email.




"I'm disappointed in Starbucks", one customer told the station. Minutes after the interaction, police arrived after being summoned by the manager.

The person believed to be responsible was said to be a barista in her 20s, according to KNBC.

Starbucks has said it plans to close all of its stores on May 29 for racial-bias training.

A friend of Pedro's spoke with a local CBS News affiliate about the Starbucks incident this week, describing him as sad following the event.