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Whole Foods sales items get even cheaper for Amazon Prime members

Whole Foods sales items get even cheaper for Amazon Prime members

On Wednesday, Whole Foods launched a much-awaited loyalty program that provides exclusive discounts to the Prime customers, including a discount of 10 percent off on hundreds of items on sale and weekly specials in a rotation.

CNBC, which first reported on a trial of the Whole Foods/Prime discount program earlier this month, cited an anonymous source who said 75 percent of Whole Foods shoppers are Prime members, but less than 20 percent of Prime members shop at Whole Foods.

The discount program is Amazon's latest effort to connect the two companies.

So far, the perks are available in Florida and will roll out to all other stores starting this summer.

The following deals will be offered to Prime members in Florida stores from May 16 through May 22.

For instance, this week in Florida, wild-caught halibut steaks will be $9.99 a pound, about half the regular price.

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"There have been gradual steps towards integrating Amazon and Whole Foods". That translates into a big opportunity to boost Whole Foods' business, if Amazon can use the new discounts to bring more people into stores.

Amazon has also set up a dedicated site for more information about the discount program (amazon.com/primesavings).

The companies also launched two-hour delivery from Whole Foods via Amazon's Prime Now service in 10 cities across the USA, with more to come this year, Amazon says.

Customers need to download the Whole Foods Market smartphone app, link it to a Prime account, and swipe their phone at checkout, to receive the discounts, or use a linked phone number.

"This new Prime benefit at Whole Foods market is a ideal pairing of healthy and delicious food at even more affordable prices", said Cam Sibay, Vice president, Amazon prime.

"We're thrilled for Whole Foods Market to be part of the Prime experience", said John Mackey, co-founder and CEO of Whole Foods Market. Prime members can give in their cell numbers or scan an app to receive the discounts at the checkout.





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