Markets

Domino’s Will Now Fix Your Potholes With ‘Paving For Pizza’ Program

Domino’s Will Now Fix Your Potholes With ‘Paving For Pizza’ Program

The initiative is cleverly titled "Paving for pizza". The animal-rights group told the local paper at the time, "We think people would be upset to learn road repairs were a direct result of cruelty to chickens", to which then-mayor Pamela Torliatt responded that she would not participate in a "game of chicken over our pothole paving".

Domino's Pizza is underscoring the importance of its carryout business by working to make roads easier to drive on.

Finally Domino's Pizza Inc.is addressing a major concern of drivers who hit potholes: pizza jostling.

"Paving for Pizza" is a new initiative run by the chain to help cities and local government fix aging and deteriorated roads.

Domino's Pizza (now just Domino's) started here in MI in the 1960s, when the state was the center of the automotive universe.




Russell Weiner, president of Domino's U.S., said the company doesn't want to "lose any great-tasting pizza to a pothole, ruining a wonderful meal".

To show the damage crummy roads can do to your pie, the website shows in-box footage of pizza getting pretty messed up under a variety of road conditions.

Customers have the ability to nominate their city on the Domino's website. So far the company has partnered with four towns: Bartonville, Texas; Milford, Del.; Athens, Ga.; and Burbank, Calif.

The company has repaired potholes in cities across the country, including 40 potholes in Milford, Delaware. "We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal", said Russell Weiner, president of Domino's, in a news release on Monday.