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IHOP changes name to IHOb, 'b' stands for burgers

IHOP changes name to IHOb, 'b' stands for burgers

It's only a marketing campaign.

Don't worry, the change isn't permanent, according to the company.

IHOP, The International House of Pancakes, announced Monday Morning that it is changing its name to IHOB and in a tweet revealed what the "B" is for. In March 2014, Taco Bell - known for its lunch and dinner options - rolled out a national breakfast menu.

"The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes, ' Haley said".

"Dear Internet, we abbreciate your batience", the pancake burger chain tweeted.

Of course, it didn't help that the chain failed to include "burgers" as an option on its Twitter poll. In May, IHOP reported that almost half of its customers come in during breakfast time.

So, to use another B-word, will there be a backlash?




Restaurant chain IHOP officially changed it's name to IHOB Monday, surprising customers with what the new acronym stands for.

Rebelez is not anxious about people being disappointed.

Naturally, a few 'net-savvy users utilized some old favorite memes to express their distaste for the new situation.

One fan did support the measure if she gets coupons. "They had fun for a week trying to figure it out".

Big Brunch: Hickory-smoked bacon, fried egg, potato, American cheese and a "delicious new signature burger sauce". When asked if IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries? In addition to possibly starting a feud with Wendy's, IHOb got flak from Netflix, Waffle House, Red Robin and more.

It's worth noting that the company's website still lives at IHOP.com.


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