Fifa warns broadcasters not to zoom in on attractive female football fans

Fifa warns broadcasters not to zoom in on attractive female football fans

Fifa is keen on cracking down on broadcasters cutting to the crowd and zooming in on young female fans at major tournaments, including the ongoing World Cup in Russian Federation in its efforts to curb sexism in football.

Addiechi said FIFA's stance was "a normal evolution", and broadcasts in Russian Federation have already improved from the 2014 World Cup in Brazil.

Anti-discrimination group Fare Network, which has been monitoring cases of racial abuse and sexism during the World Cup, says it has documented more than 30 cases of female fans being accosted on the streets and female reporters being grabbed or kissed on the streets.

Powar said with Russian authorities also keeping home-grown hooligans away from games, the World Cup had an worldwide crowd "very different to the fans that come to domestic football".

Before the commencement of the tournament last month, there were fears that homophobia and racism would be the major areas of concern but FARE said sexism has been the main focus of discrimination.

When asked if this approach will become an official policy for future events to come, he said: "This is one of the activities we definitely will have in future - it's a normal evolution".

He added it was not yet part of a "proactive campaign" but said "we'll take action against things that are wrong".

France booked their spot in the final in Moscow with a slender win over Belgium, while Croatia edged past England to seal their place in a World Cup final for the first time in their history.

The organization said that every player from the four semi-finalist nations has been tested an average 4.41 times since January, with some of them facing eight doping control procedures.

"Sexy fandom" is celebrated as a form of individual expression and personal style, reinforcing the wider cultural expectations for young women to present themselves in sport contexts in ways that do not threaten men's primacy.

Croatia's current generation has mostly lived in the shadow of Šuker, Boban, Prosinečki and the success of the "Bronze Generation", though tonight they have an opportunity to surpass the already monumental July 11th date, and be the team to take Croatia one step further - the World Cup final.

The criteria for being a male sport fan in the online domain appear to have little to do with physical attractiveness.

World Cup broadcasters have been given a stern warning by Federation Internationale de Football Association ahead of the final about singling out 'hot women'.