Premier Doug Ford Announces Return of 'Buck-a-Beer' to Ontario

Premier Doug Ford Announces Return of 'Buck-a-Beer' to Ontario

Today, the retail price floor sits at $1.25. "We trust Ontario beer drinkers and other consumers to make their own smart, mature and responsible choices". Once upon a time you could buy a beer for $1 a bottle.

The Premier criticized the former Liberal government for increasing the price a decade ago by 25 cents.

Up until 2008, the minimum price for a beer was $1 until the provincial Liberals raised it to $1.25.

"Lower alcohol prices can lead to increased consumption, particularly among those with alcohol problems, and among young people, and that increased consumption can in turn lead to increased alcohol-related problems, including impaired driving".

It is unknown if any additional Ontario craft breweries will participate.

The Premier did not comment on Tuesday on his larger campaign plan to allow for the wider sale of alcohol in Ontario, including expanding beer and wine sales to corner stores and big box stores.

He said by August 27, brewers will be able to drop the minimum beer price from $1.25 back to $1. The new price will not be indexed to inflation.

Brewers would not be required to charge less, but the source says the government hopes to get brewers on board with incentives for those who cut prices.

It will offer breweries who lower their prices promotional considerations like limited-time discounts, in-store displays or advertising in LCBO flyers and newspaper inserts.

Buck-a-beer will still be subject to a 5-cent deposit and tax. "I think it's a great deal", said Mr. Ford in an appeal to brewers.

The Tories have previously said that the return of buck-a-beer would see more competition in the beer market without affecting the province's revenues from beer and wine taxes.

"There are no tax dollars that are being reduced to allow for the buck-a-beer", said Mr. Fedeli.

"Lowering the price of alcohol carries implications and risks for public safety", MADD Canada said in a statement.