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New iPhone names leaked on Apple's site

New iPhone names leaked on Apple's site

We will update this article live from the event with the latest details and photos for all of Apple's news.

The biggest revelation however concerns Apple's new cheaper model the iPhone XR.

This is the big news that fans have been eagerly awaiting, prompting a leak- and speculation-fest in the months leading up to the big announcement.

This is a developing story.

Also odd is the fact that Apple is just now expanding its livestreams to other platforms.

This year, Apple is making it easier than ever before to watch the Apple iPhone event.

Apple first added dedicated on-device machine learning to last year's chipsets, but this new generation is supposed to be around 9 times faster that last year's model while using less energy. The new model will be called the iPhone Xs, the larger version the iPhone Xs Max and the entry-level phone the iPhone Xr.




Rival Samsung Electronics Co Ltd has a few models that cost almost as much as Apple models, but the bulk of its line-up, like that of other phone makers, consists of cheaper models.

Apple also is likely to announce a revamping of its "budget" offerings. It is allegedly depicting the 6.1-inch model, dubbed iPhone Xc or iPhone Xr.

Will we get one more thing? The strategy is working, helping Apple become the first publicly traded US company to hit a market value of more than $1 trillion earlier this year.

With the smartphone market showing little room for growth, Apple has been working to diversify its revenue streams with software, services and other devices including its smartwatch.

The smaller OLED device will carry the iPhone XS moniker while the larger OLED device is the iPhone XS Max.

But with President Donald Trump pushing for more tariffs on Chinese goods, Apple faces legitimate questions about whether it will need to bump up prices for some of its products - and whether that could turn some consumers away.


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