Medicine

Unelected Bureaucrats Consider Banning Adults from Buying Flavored E-Cigarettes

Unelected Bureaucrats Consider Banning Adults from Buying Flavored E-Cigarettes

The agency remains committed to the tobacco framework, Gottlieb told staffers Wednesday, but he acknowledged that it "didn't predict what I now believe is an epidemic of e-cigarette use among teenagers".

And vaping products, including Juul and other brands, use fruity and candy-like flavors to attract users. "That's why we need a strong regulatory process that puts these new products through an appropriate series of regulatory gates", FDA Commissioner Scott Gottlieb explained in a statement.

The FDA banned e-cigarette sales to minors in 2016, meaning they can not be sold to people under 18.

The agency is now demanding plans to reign in youth-targeted marketing campaigns and control illegal sales of their products to minors from Juul and four other e-cigarette makers within 60 days.

Although e-cigarettes can potentially help adults quit smoking regular cigarettes and other smoked tobacco products, the CDC warns they are not safe for youth, young adults, pregnant women or adults that don't use tobacco products.

Investors in Juul's competitors appeared to welcome the FDA announcement.

Shares of British American Tobacco, which owns the Vuse brand, closed up almost 6 percent, while shares of cigarette-maker Imperial Brands PLC, which owns Blu, rose more than 3 percent. British American, which produces Camel cigarettes, climbed as much as 6.4 percent in London, the biggest intraday increase in 10 years. The FDA is now developing a survey to determine what percentage of youth vapers are using Juul products, Gottlieb said.

"We're especially focused on the flavored e-cigarettes".




MarkTen's flavors, for example, include "menthol", "classic", and "summer blend", while Juul's flavors have included "fruit medley" and "creme brulee", recently shortened to "fruit" and "creme".

"Anything that slows down Juul market share is a positive and this is what we think we will see in all possible outcomes around the "60-day" action", Jefferies analyst Owen Bennett said in reference to the 60-day window the FDA is giving manufacturers to submit their plans. The agency issued 12 warning letters to companies they declared have deceptive marketing labels on e-liquids. "I'll be clear. The FDA won't tolerate a whole generation of young people becoming addicted to nicotine as a tradeoff for enabling adults to have unfettered access to these same products".

Juul Labs said it would work with the FDA on its request and is committed to preventing underage use of its product.

Since 2017, FDA officials have discussed e-cigarettes as a potential tool to ween adult smokers off cigarettes. "And they [teens] have adopted it", Gould said.

The Vapor Technology Association, which says it represents over 600 vaping manufacturers and distributors, also supports limiting teen access, but added that the new actions by the FDA ventured "into risky territory" by not being in the best interest of public health.

Logic Technology Development, owned by Japan Tobacco Inc, said it will demonstrate to the FDA "that Logic markets its products only to adults".

The federal agency issued more than 1,300 warning letters and fines to retailers who illegally sold e-cigarette products to minors during a nationwide, undercover blitz of brick-and-mortar and online stores from June through August.